The situation
A consumer brand with a leadership position in Uzbekistan saw a narrow window to expand into the CIS, Gulf, and EU before regional competitors caught up. Management wanted a phased plan, an aligned corporate structure, and a growth-capital roadmap to fund the build.
Our approach
- Prioritised markets based on unit economics, distribution, and regulatory fit
- Designed a holding structure to support regional roll-up and future exit
- Built a phased growth-capital roadmap and investor target list
- Provided ongoing advisory through market entry and capital rounds
The outcome
- Entry sequencing across five markets executed on plan
- Corporate structure aligned for cross-border roll-up
- Growth-capital roadmap with named investors executed in phases
Note
Illustrative case study. Actual client identities and terms are only shared under NDA.